Google discussed many new innovations during its Marketing Innovations Keynote on July 10th. The presentation went over the recent rebrand of their ad business and how this is more than just a simple name change. If you missed Google’s Marketing Innovations Keynote you can catch the full broadcast here or head over to the NetElixir
landing pages
How Do Your Google Ads Landing Pages Stack Up?
Do you find that your ads are getting a lot of clicks but they just aren’t leading to conversions? This might indicate an issue with your ads’ landing pages. Improving your landing pages will not only lead to a higher conversion rate, it will also help you lower costs by increasing your quality score! In
How You Should Modify Your Marketing Strategy Based on Google Marketing Next 2017
This year, we have witnessed some significant digital marketing trends which have generated success for small and large businesses alike throughout the globe. Based on those successes, Google has released innovations at the Google Marketing Next 2017 conference to provide advertisers with even more actionable insights into how they can continue to succeed in the