CHALLENGE: Painful Pleasures is an online store offering quality products such as body jewelry, tattoo supplies, piercing supplies, studio management software, medical supplies, and alternative apparel among many other products. Melissa Gagnier-Solis, the COO of Painful Pleasures, was aiming to drive store purchases and increase the company’s ROI (return on investment). She felt the company’s current
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3 Reasons to Use LXRGuide: Our AdWords Optimization Tool
By now, we hope you understand the impact AdWords is having on users’ ability to succeed with the tool, especially after the Google Marketing Next 2017 Conference where Google introduced several innovations to help marketers experience more success based on the type of strategies that yielded to the greatest conversions worldwide. Modifications to landing-page insights,
5 Innovations That Can Boost Your AdWords Revenue
Google AdWords is helping millions of advertisers worldwide promote their products and services online to appeal to audiences that are most likely to convert. But recently, Google has made some innovations based on performance trends they’ve identified from businesses throughout the world. Between Google Marketing Next 2017, recent innovations to ECPC and the introduction of the