How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google. There are 4 keyword match types in Google Ads: broad match, broad match modifier, phrase match and exact match. Broad match will trigger your ads for the widest range of searches while exact
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5 Ways to Manage Low Search Volume Keywords
It is quite common that you find your Google Ads account has several keywords marked as ‘Low Search Volume’. Mostly long-tail keywords, that is keywords with 4 – 5 words and with match type exact or phrase become ‘low search volume’ for the account. Before we discuss on how to manage Low Search Volume keywords.