How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google. There are 4 keyword match types in Google Ads: broad match, broad match modifier, phrase match and exact match. Broad match will trigger your ads for the widest range of searches while exact
It is quite common that you find your Google Ads account has several keywords marked as ‘Low Search Volume’. Mostly long-tail keywords, that is keywords with 4 – 5 words and with match type exact or phrase become ‘low search volume’ for the account. Before we discuss on how to manage Low Search Volume keywords.