One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even if you spent hours doing keyword research and crafting the most compelling ad copy, it’ll be difficult to determine how well your campaign is doing, if you don’t set those goals from the beginning. So what type
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How to Use Negative Keywords to Revamp Your PPC Campaigns
While much of your success in AdWords relies on the keywords that you target, you should also put focus on what searches you don’t want to target. This is where negative keywords come into play. Negative keywords allow you to choose specific terms and phrases that you don’t want your ads to be shown for. This lets you
4 Google Ads Reports That’ll Make Your Life Easier
With the seemingly limitless amount of information that Google Ads provides, it’s easy for even the most seasoned pro to get overwhelmed. Luckily, making campaign decisions gets significantly easier once you know what data to analyze. Today we’ll go over how to create reports in Google Ads that can save you time and make managing your PPC