For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
Pay-per-click
Why SMBs Should Take Advantage of Bing Ads
While AdWords may come to mind first when it comes to paid search platforms, ignoring Bing Ads could mean missing out on some of the 66 million searchers who are not currently reached on Google (Source: Bing Ads). See why it’s worth allocating some of your marketing budget to Bing Ads: Bing has a third
5 PPC Tips for Your Small Business
We’ve talked endlessly about the importance of optimizing your AdWords account, and while there are many ways to optimize your ad-campaigns, it’s crucially important for you to understand how to create more efficient ad-campaigns for small businesses, if you are in fact a small business. So here are 5 PPC tips to help you experience