How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google. There are 4 keyword match types in Google Ads: broad match, broad match modifier, phrase match and exact match. Broad match will trigger your ads for the widest range of searches while exact
Phrase Match
5 Common Mistakes to Avoid In Google AdWords
We’ve mentioned countlessly the many changes currently underway since the Google Marketing Next 2017 Conference, along with many changes Google has recently made in an attempt to give marketers more control over their paid-search. However, with so many features available to marketers, it can be difficult for businesses to determine which features—or combination of features—can
Increase Your AdWords Revenue With LXRMarketplace’s ‘Keyword Combinator Tool’
We’ve mentioned the many features that have helped AdWords users generate more results, as well as the new innovations underway intended to optimize these features. And thankfully, many of these innovations have already yielded to success, such as the recent changes to DSA’s, which have helped businesses extend their audience-reach and minimize time spent as