In our last Copywriting 101 posts we went over writing the 3 basic components of a text ad: the headline, URL and description. Today we move onto extensions in Google Ads! What are Google Ads extensions? We know how hard it is to keep track of all the new features Google Ads is constantly releasing,
ppc copywriting
PPC Copywriting 101: Making the Most of Your Google Ads Descriptions
In last week’s PPC Copywriting 101 post we went over URLs, now it’s time to move onto Google Ads descriptions! Once your headline captures a searcher’s attention, your description has to make them click on your ad. With 80 characters to work with, the description is the longest part of your ad and leaves the