In last week’s installment of PPC Copywriting 101, we went over everything you need to know about writing PPC headlines. Now we move onto Google Ads URLs! This might not seem like a super exciting topic, but there is some room to be creative here. You should look at the display URL as an opportunity to add 30 more characters
PPC
PPC Copywriting 101: Writing the Perfect Google Ads Headline
How to Create a Sale Countdown Ad with Ad Customizers
With less than 2 months until Black Friday, you’ve probably already started preparing your holiday sales. Lets say you’re running a great 3 day sale from Black Friday to Cyber Monday. In order to create a sense of urgency and encourage conversions, you may want your ads to show searchers a countdown of how long they have