Innovations in Google AdWords have greatly improved the success of advertisers’ PPC ads. One such innovation has been the ‘store visits’ feature which was first introduced by Google two years ago. Since it’s start, the feature has allowed advertisers to identify which ‘paid-ads’ generate the most visits to their businesses, and has tracked over 4
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Bing vs Google AdWords: Choosing the Best Search Engine for Your PPC Ads
PPC ads are undoubtedly effective way in driving traffic to your website. We’ve discussed the countless ways services like AdWords can engage the interests of your target audiences, and draw in more promising prospects to your site. But like any strategy, all parts must work in order for results to be present. It’s similar with