Innovations in Google AdWords have greatly improved the success of advertisers’ PPC ads. One such innovation has been the ‘store visits’ feature which was first introduced by Google two years ago. Since it’s start, the feature has allowed advertisers to identify which ‘paid-ads’ generate the most visits to their businesses, and has tracked over 4
Search Engine Marketing
How to Use Dynamic Search Ads for Better AdWords Results
A crucial part of generating AdWords results is understanding how to use the tool. We’ve spoken about the various ways of doing this, especially as it relates to landing pages and keyword modifiers. However, the importance of Dynamic Search Ads cannot be dismissed as you search for effective AdWords tactics because these ads have generated
Adwords Management – Should You Do It Yourself?
AdWords is a tremendously effective tool. However, many users with the ‘Do-it Yourself’ mentality often come up against a brick wall if they do not understand HOW to use it. We’ve talked countlessly about proven tactics that generate more leads and revenue with AdWords. But it’s important to know what mistakes NOT to make as