You can think of this as common-sense wisdom – almost everyone knows that automating your work tasks is better for time management and quality control, but few marketers really act on it. Effective search marketing requires a sheer volume of repetitive activities in play at any given time. For many marketers one of the biggest problems with search engine marketing is that it feels like a constant slog: updating campaigns, tweaking ad copy and landing pages, adding negative keywords, adjusting goals, and measuring progress. Even if you take fewer hours than you used to, there’s still so much data to analyze and tasks that can distract from your core business.
Automation Saves Time and Eliminates Human Error
In the next few years, you as a marketer won’t have time for this kind of manual labor. Managing highly targeted campaigns driven by rich user data will be highly complex to manage. If you opt to manually manage paid search, you’ll need a much larger marketing team than they’ve ever had. But that doesn’t mean a bigger team will deliver a better ROI. This is high time that you narrow your focus by automating some of the more mundane tasks, freeing your time to participate in strategic discussions with stakeholders and product owners.
The real benefit is that you’ll be able to focus on your core business. Rather than spending numerous hours attempting to figure out why one campaign outperforms another, you may use machine learning and AI to accomplish it for you in a matter of minutes. It makes sense – if you’re not spending time on low-value tasks, you’re better placed to spend your time on high-impact strategies.
Automation also frees up human error. Some digital marketers are still operating their campaigns by hand, but when they make mistakes at scale, there are real consequences.
Outsmart The Big Players and Dominate The Market
The aim of Google’s advertising algorithms, particularly machine learning, is to encourage you to spend more. The more you spend on Google Ads, the more your ads will be ranked higher. This is a real advantage for advertisers who benefit from an increased CTR and a higher position in the search engine results pages (SERPs). LXRGuide equipped with our unrivaled bidding strategies offers you the best possible return on your money. Not only can we lower your CPC drastically and sustainably, but we can even increase your ROI. By virtually eliminating the traffic from your campaigns that don’t really convert, we can ensure you spend more money on the visitors who actually buy.
If you want your company to stay successful in the coming years, you’ll need to keep up with that growth and put ad spending into context. It is almost certain that if you don’t get your digital marketing strategy in line with the big players, you will be left behind. In a world where marketers have increasingly less time to focus on their core activities, automation makes sense as a long-term investment.
Automating Google Ads and Microsoft Ads optimization using LXRGuide doesn’t just mean lower cost per acquisition – it also means a better experience for your users and higher click-through rates and conversion.