A strong digital marketing plan is crucial for setting your small business apart from the competition; but of course, that’s much easier said than done. Let’s be real, whether you’re a small business owner or the sole member of your marketing team, you probably have 10 other things on your to-do list that have to
Digital Advertising
Not Reaching Your Daily Budget in AdWords?
A few months back, Google announced that daily AdWords budgets can spend 2x automatically. This brings up a whole set of issues, but what can you do if your AdWords budget is underspending? For example, let’s say you want to spend around $1,800 each month on a specific campaign, so you set your daily budget to
Setting Measurable Goals For Your Paid Search Campaigns
One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even if you spent hours doing keyword research and crafting the most compelling ad copy, it’ll be difficult to determine how well your campaign is doing, if you don’t set those goals from the beginning. So what type
