For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
Digital Advertising
Is PPC Management Software Right For You?
A strong digital marketing plan is crucial for setting your small business apart from the competition; but of course, that’s much easier said than done. Let’s be real, whether you’re a small business owner or the sole member of your marketing team, you probably have 10 other things on your to-do list that have to
Not Reaching Your Daily Budget in AdWords?
A few months back, Google announced that daily AdWords budgets can spend 2x automatically. This brings up a whole set of issues, but what can you do if your AdWords budget is underspending? For example, let’s say you want to spend around $1,800 each month on a specific campaign, so you set your daily budget to
