As artificial intelligence becomes more sophisticated, it is starting to play a bigger role in marketing. Businesses are using AI to target customers more effectively and to learn more about their customers’ likes and dislikes. AI can also help businesses determine which marketing strategies are working best and adjust their campaigns accordingly. With so much
Digital Advertising
How to Lower Your Facebook CPMs
As you get started with Facebook advertising, you will realize that of the various metrics being reported, CPMs can sometimes be on the higher side. This can be discouraging, especially when your ad campaigns are not driving the sales that you had hoped for. There are a few reasons why it’s important to keep your
How to Choose the Right Paid Media Strategy
Paid media can include things like search engine marketing, display advertising, and social media advertising. By understanding the different types of paid media and how they work, B2B marketers can create a successful paid media campaign that reaches their target audience and drives results. As a B2B marketer, it’s important to understand the different types
