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Helping Businesses

What is Paid Search Marketing (PPC) and Why Does It Matter?

Last Updated on March 25, 2019 by

For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand

Spring forward…How can small business owners get their “lost” hour back?

Last Updated on March 7, 2019 by

On Sunday, March 10, at 2 am, daylight saving time begins. We all “lose” an hour in the day when we switch our clocks ahead and many will feel the effects as their sleep is temporarily disrupted. That got me thinking about other time stealers and is it possible to add time back to one’s

3 Ways to Improve Your Customer Communication

Last Updated on March 1, 2019 by

As small businesses, we’re all looking for the best ways to communicate with our customers in the most effective way possible. We know how important it is that our customers hear from us and that we develop strong relationships. Yet, when we think about “how” to do this, we might not know where to start.