If you use PayPal to process transactions on your eCommerce site, you may have difficulty tracking conversions in Google Ads and Google Analytics. This occurs when PayPal does not redirect the user back to your website after clicking the “Pay” button to make their purchase. The transaction is processed on PayPal’s third-party domain, meaning Google
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What is Paid Search Marketing (PPC) and Why Does It Matter?
For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
You Can Now Add a Third Headline & Second Description to Your ETAs
Good news: Google is improving expanded text ads by making them even longer. You can now add a third headline and second description to your Expanded Text Ads! Third Headline You can now add up to three 30-character headlines to three 30-character headlines to your expanded text ads. According to research from NetElixir the CTR for
