The rise of social media has created a new way for businesses to reach their target audiences—the creator economy. This trend is based on the idea that individuals or small groups create content that can become valuable to brands. By leveraging the power of influencers, marketers can effectively reach their target customers in ways that
Industry Insights
Global Marketing Automation Trends for 2022
When marketing automation first came onto the scene, it was primarily used for email marketing. This allowed companies to automate the process of sending out mass emails, which saved a lot of time and effort. However, as social media became more popular, marketing automation began to be used for social media campaigns as well. Nowadays,
What The Cookie-less World Has In Store For Digital Marketers
With the increasing popularity of ad blockers and the general public’s distrust of online tracking, it’s becoming more difficult to track browsing habits and target ads accordingly. Marketers will need to find new and innovative ways to reach their audiences and may need to shift their focus towards other strategies of advertising. When we think
