With the increasing popularity of ad blockers and the general public’s distrust of online tracking, it’s becoming more difficult to track browsing habits and target ads accordingly. Marketers will need to find new and innovative ways to reach their audiences and may need to shift their focus towards other strategies of advertising. When we think
Industry Insights
COVID-19 Impact: Examining data and negotiating the changing demand
The pandemic seems to have pressed the pause button on retail demand for many off-line businesses. Many have scrambled online to resume. As businesses move to open, brick and mortar retail firms have begun to register sales prompting Wall Street Journal to forecast a 7.5% increase in US retail sales in June. CNBC predicts a
Learning to do business in the new digital landscape
It is becoming increasingly obvious that the pandemic is here to stay for at least another 6 months and the abnormal online growth across multiple retail categories will continue. The brick-and-mortar retail has already accumulated a $125 billion deficiency from March and April retail sales alone. It is expected that this pent-up demand will expend
