The pandemic seems to have pressed the pause button on retail demand for many off-line businesses. Many have scrambled online to resume. As businesses move to open, brick and mortar retail firms have begun to register sales prompting Wall Street Journal to forecast a 7.5% increase in US retail sales in June. CNBC predicts a
Industry Insights
Learning to do business in the new digital landscape
It is becoming increasingly obvious that the pandemic is here to stay for at least another 6 months and the abnormal online growth across multiple retail categories will continue. The brick-and-mortar retail has already accumulated a $125 billion deficiency from March and April retail sales alone. It is expected that this pent-up demand will expend
What is Paid Search Marketing (PPC) and Why Does It Matter?
For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
