For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand
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You Can Now Add a Third Headline & Second Description to Your ETAs
Good news: Google is improving expanded text ads by making them even longer. You can now add a third headline and second description to your Expanded Text Ads! Third Headline You can now add up to three 30-character headlines to three 30-character headlines to your expanded text ads. According to research from NetElixir the CTR for
5 Ways To Prep PPC Campaigns For The Holidays
Already thinking about the holiday season? Although you might be still enjoying the warm days of summer, now is the perfect time to get a head start on your holiday pay-per-click strategies. There are 109 days until Black Friday. While we’re still months away from the biggest shopping season of the year, here a few
