If you use PayPal to process transactions on your eCommerce site, you may have difficulty tracking conversions in Google Ads and Google Analytics. This occurs when PayPal does not redirect the user back to your website after clicking the “Pay” button to make their purchase. The transaction is processed on PayPal’s third-party domain, meaning Google
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Think Mobile First
It’s finally happened. Over half of all web traffic is now generated on mobile devices (Statista, 2018). Let that number sink in for a moment. Over half! Now think about your website. When you built it, did you expect that over half of your customers would see it on a mobile phone? Remember, often times
