Personalization is an increasingly important part of any PPC strategy. To ensure success, you need to make sure that your ads are tailored to specific audiences and that your campaigns are crafted with the appropriate keywords, budgets, and bid strategies. Here are a few tips to help you personalize your PPC strategy: 1. Identify Your
PPC Copywriting 101
PPC Copywriting 101: Set Your Ad Apart With Google Ads Extensions
In our last Copywriting 101 posts we went over writing the 3 basic components of a text ad: the headline, URL and description. Today we move onto extensions in Google Ads! What are Google Ads extensions? We know how hard it is to keep track of all the new features Google Ads is constantly releasing,
PPC Copywriting 101: Making the Most of Your Google Ads Descriptions
In last week’s PPC Copywriting 101 post we went over URLs, now it’s time to move onto Google Ads descriptions! Once your headline captures a searcher’s attention, your description has to make them click on your ad. With 80 characters to work with, the description is the longest part of your ad and leaves the
