In our last Copywriting 101 posts we went over writing the 3 basic components of a text ad: the headline, URL and description. Today we move onto extensions in Google Ads! What are Google Ads extensions? We know how hard it is to keep track of all the new features Google Ads is constantly releasing,
PPC Copywriting 101
PPC Copywriting 101: Making the Most of Your Google Ads Descriptions
In last week’s PPC Copywriting 101 post we went over URLs, now it’s time to move onto Google Ads descriptions! Once your headline captures a searcher’s attention, your description has to make them click on your ad. With 80 characters to work with, the description is the longest part of your ad and leaves the
PPC Copywriting 101: All About Google Ads URLs
In last week’s installment of PPC Copywriting 101, we went over everything you need to know about writing PPC headlines. Now we move onto Google Ads URLs! This might not seem like a super exciting topic, but there is some room to be creative here. You should look at the display URL as an opportunity to add 30 more characters
