In case you missed it, we had a great webinar covering small businesses, paid search and how our LXRGuide solution can help small business owners make informed decisions to optimize ad performance. If you’ve been struggling with paid search, find out… Why paid search could be a beneficial option for your business How our LXRGuide
Paid Search Tips
You Can Now Add a Third Headline & Second Description to Your ETAs
Good news: Google is improving expanded text ads by making them even longer. You can now add a third headline and second description to your Expanded Text Ads! Third Headline You can now add up to three 30-character headlines to three 30-character headlines to your expanded text ads. According to research from NetElixir the CTR for
Google Ads Keyword Match Types [Infographic]
![Google Ads Keyword Match Types [Infographic]](https://lxrguide.com/blog/wp-content/uploads/2018/08/Google-Ads-Keywords-Match-Types-header.png)
How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google. There are 4 keyword match types in Google Ads: broad match, broad match modifier, phrase match and exact match. Broad match will trigger your ads for the widest range of searches while exact
