Good news: Google is improving expanded text ads by making them even longer. You can now add a third headline and second description to your Expanded Text Ads! Third Headline You can now add up to three 30-character headlines to three 30-character headlines to your expanded text ads. According to research from NetElixir the CTR for
Paid Search Tips
Google Ads Keyword Match Types [Infographic]
![Google Ads Keyword Match Types [Infographic]](https://lxrguide.com/blog/wp-content/uploads/2018/08/Google-Ads-Keywords-Match-Types-header.png)
How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google. There are 4 keyword match types in Google Ads: broad match, broad match modifier, phrase match and exact match. Broad match will trigger your ads for the widest range of searches while exact
Fix “Limited By Budget” Campaigns (Without Increasing Spend)
When checking your Google Ads campaigns, you may notice a red notification letting you know that one campaign is “Limited by Budget.” On hover, you’ll see the following message: “Limited by budget” means that your ads aren’t showing as often as they could. Raising your budget can help make sure you don’t lose out on
