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What is Paid Search Marketing (PPC) and Why Does It Matter?

Last Updated on March 25, 2019 by

For many businesses who are trying to grow a smaller brand, understanding the best paid search marketing strategies can become a daunting task if time is not invested in it. You have to understand your target audience and how to cut through the constant state of disruption and saturation. If you plan on creating brand

Spring forward…How can small business owners get their “lost” hour back?

Last Updated on March 7, 2019 by

On Sunday, March 10, at 2 am, daylight saving time begins. We all “lose” an hour in the day when we switch our clocks ahead and many will feel the effects as their sleep is temporarily disrupted. That got me thinking about other time stealers and is it possible to add time back to one’s

Is PPC Management Software Right For You?

Last Updated on August 13, 2018 by

A strong digital marketing plan is crucial for setting your small business apart from the competition; but of course, that’s much easier said than done. Let’s be real, whether you’re a small business owner or the sole member of your marketing team, you probably have 10 other things on your to-do list that have to