Are you a small, growing brand or a business owner that is contemplating getting started with Amazon ads? Look no further. Our Amazon advertising guide is made for you! It covers all the basics of Amazon advertising and gives you the pros and cons to help you make an informed decision.
Investing in Amazon ads can be a great way to boost your sales and reach new customers. However, it’s important to consider all the factors before making a decision. Our guide will help you understand everything you need to know about Amazon ads so you can make an informed decision for your business.
The Amazon Marketplace is a platform that allows third-party sellers to sell new, used, or refurbished products alongside Amazon’s own inventory. As an advertiser on Amazon, you can reach millions of shoppers who are already searching for products like yours. Amazon as a platform has millions of engaged shoppers who come with the intent to purchase, making it the perfect place to advertise your products.
When you create an ad campaign on Amazon, you’ll need to set a budget and choose your keywords. You can either use broad match, phrase match, or exact match keywords.
With a broad match, your ad will show up for any search that includes your chosen keywords. For example, if you sell women’s clothing and you choose the keyword “dresses,” your ad could show up for searches like “women’s dresses,” “black dresses,” or “cocktail dresses.” With phrase match, your ad will only show up for searches that include your chosen keyword phrase, in the order that you’ve entered them. So, using the same example as above, if you use the keyword phrase “black cocktail dresses,” your ad would only show up for searches like “black cocktail dresses” or “cocktail dresses for black tie events.” Exact match is the most restrictive option, and it will only show your ad for searches that include your exact keyword, in the same order.
You can also choose to target your ads by location, language, and device type. For example, you can choose to target shoppers in a specific country or those who speak a certain language. You can also target shoppers who are using a mobile device, a desktop computer, or a tablet.
When creating your ad campaign, you’ll also need to choose what you want your ad to look like. You can create a text-based ad, which includes up to three lines of text, or you can create a product ad, which showcases one of your products. You can also create a brand ad, which is designed to build awareness of your brand. With Amazon Marketplace advertising, you can create text or image ads that target shoppers based on their search terms, the products they’re viewing, and other factors.
Once you’ve created your ad campaign, you’ll need to set a bid for each keyword. This is the amount that you’re willing to pay each time someone clicks on your ad. You can choose to set a manual bid, where you manually enter the amount that you’re willing to pay per click, or you can choose to set an automatic bid, which allows Amazon to adjust your bids based on real-time data.
After you’ve created your ad campaign and set your bids, it’s time to start promoting your products!
If you’re new to advertising on Amazon, we recommend starting with Amazon Sponsored Products. This is a cost-effective way to get your products in front of interested shoppers, and you’ll only pay when your ad is clicked. Amazon Banner Ads, on the other hand, are a great way to increase brand awareness, and you’ll pay each time your ad is served. Both Amazon Sponsored Products and Amazon Banner Ads can be managed in one place using Amazon Advertising Console.
Here’s how you can launch a campaign:
1) Choose your objective: Decide what you want your ad to achieve. There are four advertising objectives to choose from :
– Awareness: Drive awareness and brand consideration with video ads that tell your story.
– Consideration: Help shoppers learn more about your products with product detail page ads, Amazon Stores, and brand campaigns.
– Conversion: Increase sales of your products with Sponsored Products, Product Display Ads, and Custom Ads.
2) Set your budget: Choose how much you want to spend on your ad campaign. You can set a daily budget or a total budget for the length of your campaign.
3) Choose your target audience: Select the shoppers you want to reach with your ad campaign. You can target shoppers based on their location, interests, and other factors.
4) Choose your ad format: Decide what type of ad you want to create. There are several ad formats to choose from, including image ads, video ads, and product ads.
5) Create your ad: Use the Amazon Advertising Console to create your ad. You’ll need to provide the text for your ad, as well as any images or videos you want to include.
6) Launch your campaign: Once you’ve created your ad, you’re ready to launch your campaign. Your ad will start running as soon as you launch it.
With Amazon Advertising Console, you can see how your ads are performing, make changes to your campaigns, and track your spending in one place. This makes it easy to fine-tune your campaigns and ensure that you’re getting the most out of your advertising budget.
Amazon Ads provides ad solutions for all businesses, whether you’re a small business or a large enterprise. Want an expert to help you plan out your amazon strategy? Contact us today for a free consultation!