Martech tools are one of the most important elements of any marketing campaign because, in addition to helping you target your audience, a martech tool can eventually automate the process. If you’re looking for an affordable and easy way to start a marketing campaign or even just make edits on an existing one, then martech
digital marketing
Why Testing Should Be A Marketer’s Priority
Marketers have long relied on a number of different strategies to grow their businesses. But in recent years, one strategy has dominated the thinking among many successful marketers: testing. The reason? Testing is now easier than ever with the advent of social media and mobile marketing channels that allow for complete control over what you’re
What The Cookie-less World Has In Store For Digital Marketers
With the increasing popularity of ad blockers and the general public’s distrust of online tracking, it’s becoming more difficult to track browsing habits and target ads accordingly. Marketers will need to find new and innovative ways to reach their audiences and may need to shift their focus towards other strategies of advertising. When we think