To increase your brand awareness and visibility, you need to run PPC campaigns so your target customers can easily discover your business on Google. There are multiple benefits of running PPC campaigns, especially for small-scale businesses. PPC campaigns are one of the most effective forms of online marketing and can help to quickly grow your business. With PPC, you can capture your target customers at the right time.
For growing traffic on your website through PPC advertising, you need to follow three simple steps:
- Create a Google ads account.
- Set up your ads.
- Run these ads using the Google Network.
Using PPC, you can easily target potential customers in the fastest possible way.
Another important benefit of a PPC campaign is that it provides measurable results. Through PPC, you can measure views, visits, costs, profits, clicks, conversions, and more. You can also determine whether your campaign is generating profit or not, and how much more (or less) you should spend on specific keywords.
No Dependency on SEO
SEO is a long-term process through which you can target your customers organically. For impactful SEO, you need an SEO-friendly website that obeys all the standards and rules of SEO.
However, if you want to grow your business in a short period, then PPC is the best option as you don’t need to rely on Google algorithms and creating an SEO-friendly website.
Target the Right Audience
Based on your website, keywords, device, location, time, and other factors, you can display your advertisements on the Google Network. PPC gives you the flexibility to display and market your services and products in front of the most relevant audiences.
Employing Ad Extensions for Business Growth
By using ad extensions on your Google ads, you can provide more information to your customers. There are multiple types of ad extensions like location and call extensions, which can easily be added to your campaigns to increase their potential reach.
By setting up location extensions with your paid search ad, your potential customers can easily identify and locate your business. Location extensions play an important role in increasing the CTR (click-through rate) of your ads and have no additional cost.
By using call extensions, you can add a clickable call link to your ads. Call extensions are an important feature that help directly generate potential leads by offering a convenient and immediate way for your audience to connect with you.
PPC advertising effectively and immediately targets the right customers at the right time to generate practical results for your business. Moreover, if you aren’t experiencing positive results from PPC because of lack of proper management and time, then let LXRGuide help you. LXRGuide is a powerful paid search recommendation engine that can run your PPC campaigns smoothly and successfully.