There are a lot of moving parts to managing a successful PPC campaign. From researching and choosing the right keywords to setting up your ad groups and crafting compelling ad copy, there’s a lot to keep track of. And as your campaigns evolve, so too do the best practices for managing them effectively.
One area that has seen a lot of changes in recent years is the use of automation in PPC. With the advent of powerful tools like Google Ads Editor and Google’s own Automated Rules, it’s now easier than ever to automate many of the tedious tasks that are involved in managing a PPC campaign.
Although automating your workflow can be helpful, there is a painting where you can go too far with it and end up having the automation take over everything. To prevent this, in this post we’ll explore some of the best ways to use automation while still allowing room for creativity.
When it comes to using automation in your PPC campaigns, there are a few key things to keep in mind. First and foremost, you need to have a clear understanding of what your goals are. What exactly do you want to automate?
Are you looking to save time on mundane tasks like keyword research and ad creation? Or are you hoping to use automation to optimize your campaigns for better performance? Once you know what your goals are, you can start to look for the right tools and solutions to help you achieve them.
Another important thing to keep in mind is that automation should never completely replace human involvement in your campaign. There are some tasks, like creating new ad copy or making changes to your bid strategy, that are best left to humans. At the end of the day, you are the only one who knows your business and goals inside out.
That said, there’s no reason why you can’t use automation to supplement your own efforts. By using the right tools and taking advantage of the many capabilities of automation, you can free up your time to focus on the most important aspects of your campaign. To get started, here are a few tips:
1. Use automation to save time on repetitive tasks
There are a lot of tasks involved in managing a PPC campaign, and many of them can be quite repetitive. If you find yourself doing the same thing over and over again, it might be time to look into automation.
There are a number of different tools that can help you automate tasks like keyword research, ad creation, and bid management. These tools can save you countless time and energy.
2. Use automation to improve efficiency
In addition to saving time, automation can also help you work more efficiently. By automating tasks like ad creation and bid management, you can free up your time to focus on other aspects of your campaign.
3. Use automation to optimize your campaigns
One of the most powerful uses of automation is its ability to help you optimize your campaigns for better performance. There are a number of different tools that can help you automatically adjust your bids, target your ads more effectively, and track your results.
By taking advantage of these tools, you can focus on other aspects of your business while still ensuring that your campaigns are performing at their best.
4. Use automation to supplement your own efforts
As we mentioned before, there are some tasks that are best left to humans. However, that doesn’t mean you can’t use automation to supplement your own efforts.
There are a number of different tools and solutions that can help you automate tasks like ad creation, bid management, and campaign optimization. By taking advantage of these tools, you can free up your time to focus on the most important aspects of your campaign.
Finally, don’t be afraid to experiment. Different businesses have different needs, so there’s no one-size-fits-all solution when it comes to automation. The best way to find out what works for you is to experiment with different tools and solutions until you find the right balance for your business.