Chatbots are the future of business. Chatbots are an integral part of the digital marketing strategy to improve customer engagement and lessen human workload by automating repetitive tasks. By implementing chatbots, marketers can make interactions with customers in a more personalized manner which ultimately makes it more productive for both parties. What’s more, conversational chatbots
How To Boost User Adoption of Martech Tools
Martech tools are one of the most important elements of any marketing campaign because, in addition to helping you target your audience, a martech tool can eventually automate the process. If you’re looking for an affordable and easy way to start a marketing campaign or even just make edits on an existing one, then martech
Why Testing Should Be A Marketer’s Priority
Marketers have long relied on a number of different strategies to grow their businesses. But in recent years, one strategy has dominated the thinking among many successful marketers: testing. The reason? Testing is now easier than ever with the advent of social media and mobile marketing channels that allow for complete control over what you’re