We’ve discussed the countless changes to AdWords that have both helped and prevented businesses from reaching their goals, providing advertisers with the insight into how they can maneuver in the future after understanding how to identify features that will help them experience more success in the future. As we’ve mentioned in previous posts, a huge
SEM
Will the New Change to Dynamic Search Ads Really Give Advertiser’s More Control Over Their PPC Ads?
There have been many changes to Google AdWords recently to transform how the tool is functioning so advertisers can broaden the reach of their PPC ads and draw upon actionable insights on how to maneuver in the future. We spoke about the recent changes to Exact Match in which Google will disregard word order and function
What Is the Adwords IF Functionality and How Can You Use It?
Utilizing different AdWords features can & often does yield to greater results for those who choose to use them. We spoke about the role of Dynamic Search Ads (DSA’s) in generating paid-search revenue, as well as the positive impact of keyword modifiers on SEO. Not to mention the recent innovation to the ‘store visits’ feature which has