Utilizing different AdWords features can & often does yield to greater results for those who choose to use them. We spoke about the role of Dynamic Search Ads (DSA’s) in generating paid-search revenue, as well as the positive impact of keyword modifiers on SEO. Not to mention the recent innovation to the ‘store visits’ feature which has
(CASE STUDY) LXRGuide Increased Website Revenue by 17.82% and Paid-Search Revenues by 77%
CHALLENGE: CoffeeCow is an online retailer providing quality coffees, teas, and a variety of related products to buyers at discounted prices. Gary Giberson, the IT Director of the company, was not generating AdWords revenue though he was working with digital marketing firms who promised him success. Instead, he found himself ‘in the red,’ spending $2,000-$3,000/month
Why Google AdWords’ Newest Innovation to ‘Store Visits’ May be a Game Changer
Innovations in Google AdWords have greatly improved the success of advertisers’ PPC ads. One such innovation has been the ‘store visits’ feature which was first introduced by Google two years ago. Since it’s start, the feature has allowed advertisers to identify which ‘paid-ads’ generate the most visits to their businesses, and has tracked over 4