We’ve talked about so many relevant topics regarding AdWords and how you can optimize your account. From keyword modifiers to Dynamic Search Ads, the possibilities of curating ads to specific user audiences are close to endless—if not endless when you consider the combination of features you can use at any given time. But more important
How to Increase Your Mobile Paid-Search Revenue This Year
In 2016, search ads have generated 50% of digital revenue, with mobile-search ad revenue as the driver of overall growth. With this reality, it’s clear that mobile search queries are on the rise, and that mobile-friendly PPC ads should be a main focus of your digital marketing strategy. Sounds easy enough. Right? But really, to
How to Use Cross-Service Remarketing for More Promising Prospects
As the digital landscape becomes more complex, it’s becoming more & more important to stay ‘on top’ in your industry. Whether you are a cosmetics retailer or an online coffee distributer, you must be the #1 product in the minds of your customers to thrive. That is why top notch marketers are nearly 35 times