CoffeeCow is an online retailer providing quality coffees, teas, and a variety of related products to buyers at discounted prices. Gary Giberson, the IT Director of the company, was not generating AdWords revenue though he was working with digital marketing firms who promised him success. Instead, he found himself ‘in the red,’ spending $2,000-$3,000/month and generating little to no ROI. Gary needed a better solution to manage the companies AdWords account. So he discovered LXRGuide through a UPS rep who recommended Netelixir, and since then his results have changed dramatically.
LXRGuide is a paid search recommendation tool which uses 25 unique algorithms to provide you with valuable business insights based on your AdWords’ account performance and target goals. LXRGuide takes the guesswork out of optimizing campaigns, giving you a dedicated paid search engine in a short period.
CoffeeCow signed up for LXRGuide’s Jumpstart Program so they could begin generating revenue with their AdWords account. Gary only had to approve our suggested tasks for us to activate his campaigns. He reports only needing a couple hours/ week to receive significant results, whereas before he needed many more hours to receive only a small fraction of the revenue he generates now.
According to Gary, it is also the presentation of his AdWords results which makes the process easier for him to manage: “I review the ‘return-on-ad’ spend charts over a 30-day period to see my R/C, which is currently returning $7.15 for every $1 in AdWords spend. The performance charts quickly show me the relationship between ad spend and revenue versus target goals including if my revenue is outpacing ad spend. Moreover, the tasks required to improve my AdWords performance are concise and require minimal time to review and approve.”
The results were excellent. In the first 30 days of starting with LXRGuide, Gary’s overall website revenues from went up by 17.82% and his paid search revenues increased by 77%. He believes the attention our product experts paid to his account substantially contributed to his success, and he is extremely optimistic about the future of his AdWords account because of it.
“I am glad to see such growth in my results. Moreover, I believe once my account gets all the tender love and care it needs, I will see even greater results. I am very optimistic about LXRGuide and the impact it will have on my revenue in the future.”
-Gary Giberson, IT Director of Coffee Cow