Painful Pleasures is an online store offering quality products such as body jewelry, tattoo supplies, piercing supplies, studio management software, medical supplies, and alternative apparel among many other products. Melissa Gagnier-Solis, the COO of Painful Pleasures, was aiming to drive store purchases and increase the company’s ROI (return on investment). She felt the company’s current AdWords management was not accomplishing those goals so she looked elsewhere and found the LXRGuide AdWords management tool.
LXRGuide is a paid-search recommendation tool which uses 25 unique algorithms to provide users with valuable insights into how they can improve their AdWords performance after auditing their AdWords account. Users can view these insights in interactive graphs and implement the recommendations provided by the tool to make intelligent business decisions in the future.
Painful Pleasures signed up for LXRGuide’s Jumpstart Program to begin the process. Melissa only had to approve the suggested tasks from the initial audit for us to activate the ad-campaigns and within the first 30 days, she reported a significant increase in both order numbers and revenue.
The results were impressive. Within the first 30 days of the LXRGuide start date, Painful Pleasures experienced a 465% increase in clicks, with orders growing from 7 to 661. R/C also reached 23.9%, with $4,955 spend for $118,677 in revenue. Melissa believes the advice provided by Netelixir’s product experts was instrumental in understanding how to succeed with the tool, and she believes LXRGuide will continue generating solid results for Painful Pleasures in the future.
“LXRGuide is a great product. Painful Pleasures has experienced significant growth as a result of using the tool, and the easy-to-use set-up made it easy for us to implement the recommended tasks. We believe even more impressive results have yet to come!”