We’ve discussed this countless times before and by now, you know it’s true. Google is continuously making changes to the AdWords interface so new users are engaged with the tool, and current users are experiencing more success. We spoke about keyword modifiers, such as Broad Match Modifier and Phrase Match Modifier which broaden the range
Digital Advertising
LXRGuide Agency: A Step in the Right Direction Towards AdWords Success
LXRGuide: Agency has certainly made the headlines in recent weeks. Martechseries and Mediapost each featured articles regarding the new tool edition, explaining why it’s been so beneficial for Netelixir’s clients in this very competitive e-commerce atmosphere. So why is the tool so effective? LXRGuide: Agency combines unique algorithms to provide users with ways which they
What Does the Merkle’s Q1 Report for 2017 Mean for Your Small Business?
Reports from the Merkle’s Q1 2017 report have confirmed the rising trends that are taking over the digital sphere this year. They are: Spending on Google AdWords continues to increase: Spending on Google AdWords has grown 21% in the past year from 19% in Q4 of 2016, and the majority of this growth is hugely