In Google Ads, you have a few different bidding strategies to choose from. If you always set your campaign bid strategy as Manual CPC, you may have noticed this option: “Help increase conversions with Enhanced CPC”. According to Google Ads, Enhanced cost-per-click bidding “works by automatically adjusting your manual bids for clicks that seem more
Enhanced CPC
Google’s New Enhancement to ECPC Can Start Winning You More Bids
We’ve discussed this countless times before and by now, you know it’s true. Google is continuously making changes to the AdWords interface so new users are engaged with the tool, and current users are experiencing more success. We spoke about keyword modifiers, such as Broad Match Modifier and Phrase Match Modifier which broaden the range