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Maximize Your AdWords Budget With Ad Scheduling

Last Updated on May 10, 2018 by

Do notice any trends in when your customers are making purchases? Do they make most of their purchases during their lunch break at work? Or maybe they leave all of their shopping for the weekend? Knowing these trends can help you make the most of your budget in AdWords, by scheduling your ads to run

AdWords Keyword Planner: Do Keyword Research Like a Pro!

Last Updated on April 26, 2018 by

If you’ve ever set up a campaign in AdWords, you know that keyword research is often the hardest part. The problem is, that this stage is also one of the most important; your keywords will determine who sees your ads. If you add too many keywords, you’ll use up your budget in no time. On

How to Increase Impression Share in AdWords

Last Updated on March 26, 2018 by

What is impression share? Before we get into how you can increase your impression share in AdWords, let’s refresh our memories on some of the basic concepts and terms. As you probably already know, impressions in AdWords simply represent the amount of times your ad was shown in the search results. Your impression share is