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5 Ways To Prep PPC Campaigns For The Holidays

Last Updated on August 30, 2018 by

Already thinking about the holiday season? Although you might be still enjoying the warm days of summer, now is the perfect time to get a head start on your holiday pay-per-click strategies. There are 109 days until Black Friday. While we’re still months away from the biggest shopping season of the year, here a few

Anatomy of a Google Shopping Ad

Last Updated on August 6, 2018 by

Today we’re continuing our theme from our last blog and going over the basics of Google Shopping ads! Just to jog your memory on what Google Shopping ads are, I’ve done a quick search for “the north face jacket.” The top portion of the results have 2 types of ads. You’ll be able to differentiate

Why SMBs Should Take Advantage of Bing Ads

Last Updated on August 13, 2018 by

While AdWords may come to mind first when it comes to paid search platforms, ignoring Bing Ads could mean missing out on some of the 66 million searchers who are not currently reached on Google (Source: Bing Ads). See why it’s worth allocating some of your marketing budget to Bing Ads: Bing has a third