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Reasons Why PPC is important for small business success

Last Updated on November 25, 2019 by

For the success of a small business, Pay Per Click advertising (PPC) is an important factor that you need to consider. Small businesses can drive potential customers on their websites by conducting targeted PPC campaigns. Moreover, many business owners underestimate the power and benefits of Pay Per Click advertising, and because of this, they are

5 Ways To Prep PPC Campaigns For The Holidays

Last Updated on August 30, 2018 by

Already thinking about the holiday season? Although you might be still enjoying the warm days of summer, now is the perfect time to get a head start on your holiday pay-per-click strategies. There are 109 days until Black Friday. While we’re still months away from the biggest shopping season of the year, here a few

Anatomy of a Google Shopping Ad

Last Updated on August 6, 2018 by

Today we’re continuing our theme from our last blog and going over the basics of Google Shopping ads! Just to jog your memory on what Google Shopping ads are, I’ve done a quick search for “the north face jacket.” The top portion of the results have 2 types of ads. You’ll be able to differentiate