You have probably heard of Performance Max campaigns or PMax campaigns. PMax campaigns are a type of ad campaign that is designed to help you get the most out of your advertising spend by maximizing your ad performance. Performance Max is a new goal-based campaign type in Google Ads that uses machine learning to get your
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Automating direct-to-consumer marketing: how to get started
Automating your marketing process can save you time and money while still reaching your target audience. You can get started with automated marketing by creating a customer profile, setting up triggers, and designing your marketing campaign. Direct-to-consumer brands have the opportunity to engage, well, directly with their audience. This not only saves on marketing costs but lets
Dominate your competition with Google Auction Insights
While Google Auction Insights has been around for some time, have you been leveraging this information at a strategic level to outperform your competitors? If not, you could be missing out on some important data that can help you make more informed decisions about your ad spend. In this post, we’ll take a look at