Today we are going to talk about how you can reduce your cost on PPC ads by using long-tail keywords, new match types, different keyword variations, negative keywords, bidding strategies, lowering your keyword bids, or focusing on quality scores.
Use Long-Tail Keywords
Sometimes you might use a broad or limited match when you should be using long-tail keywords. Using long-tail keywords is much more specific and much less competitively bid on. Your ad will show up much more often for your exact targeted keyword, which will help your ads have lower CPC.
New Match Types
One way to generate cheaper clicks is to use broad and phrase match types instead of exact keywords. These two match-type options can allow you to capture more traffic and reduce the cost per click. The only disadvantage is that the search terms will broaden your results.
Try New Keyword Variations
Sometimes a variation of a word can be cheaper to bid on and have less competition, which makes it easier for you to get cheap clicks and make more money from your ad group.
Use Negative Keywords
Negative keywords are another way to reduce your cost per click by eliminating unwanted search queries that can be irrelevant to you and your product. For example, if you sell motorcycle helmets then it would probably be a good idea for you to add “motorcycle” to your negative keywords list. This way people who are searching for motorcycle parts or motorcycle dealers won’t be shown your ad.
Instead of increasing your bid to get more traffic, you can try lowering it to identify the sweet spot for your customers, pay less for the same search result. You can also try increasing your bids for keywords that you know are converting well. Choosing Google’s AI-driven bidding approach might also be worth considering.
Lower Your Keyword Bids
If you have been running PPC ads for some time now and you know which keywords of yours are performing better than others, it would be a good idea to reduce the bid for those keywords and increase the bid for your low-performing ones.
Even though it seems like an afterthought, the quality score of your keyword is a contributing factor in how Google ranks your ads and what price they charge you per click.
Make Your Ads More Relevant
A great way to lower your CPC is to make sure that all of your ad groups are tightly themed and relevant to one another. This makes it much easier for the search engine bots to understand what kind of products or services you are trying offer.
In this blog post, we described how to reduce the cost per click on your PPC ads by using long-tail keywords, new match types, keyword variations, negative keywords, a different bidding strategy, or lowering your bids. If you want your PPC ads to lower their costs, then use these tips that will help your ads have less competition and better quality scores. This way, they won’t cost as much for the clicks on your ad.