As the digital landscape becomes more complex, it’s becoming more & more important to stay ‘on top’ in your industry. Whether you are a cosmetics retailer or an online coffee distributer, you must be the #1 product in the minds of your customers to thrive. That is why top notch marketers are nearly 35 times
What Is the Adwords IF Functionality and How Can You Use It?
Utilizing different AdWords features can & often does yield to greater results for those who choose to use them. We spoke about the role of Dynamic Search Ads (DSA’s) in generating paid-search revenue, as well as the positive impact of keyword modifiers on SEO. Not to mention the recent innovation to the ‘store visits’ feature which has
(CASE STUDY) LXRGuide Increased Website Revenue by 17.82% and Paid-Search Revenues by 77%
CHALLENGE: CoffeeCow is an online retailer providing quality coffees, teas, and a variety of related products to buyers at discounted prices. Gary Giberson, the IT Director of the company, was not generating AdWords revenue though he was working with digital marketing firms who promised him success. Instead, he found himself ‘in the red,’ spending $2,000-$3,000/month