By now, we hope you understand the impact AdWords is having on users’ ability to succeed with the tool, especially after the Google Marketing Next 2017 Conference where Google introduced several innovations to help marketers experience more success based on the type of strategies that yielded to the greatest conversions worldwide. Modifications to landing-page insights, Unique Reach in Display Search Campaigns, and new tools like Google Optimize and Google 360, are just a few innovations among many other relevant changes introduced at the conference. And many other changes have shaken the industry up a bit, such as the AdWords IF Functionality, changes to DSA’s and even the new enhancements to CPC. These changes are beneficial to some, while disempowering for others; however, by using AdWords experimental features, identifying effective strategies by analyzing current data, and using third-party tools, advertisers can determine which features or combination of features will help them generate the most success.
So why choose LXRGuide?
When we really think about the tactics that generate the most success for advertisers, the testing method is hugely predicated on factors like the individual business’ goals, 3rd party tools, A/B testing, and even AdWords experimental features which allow marketers to test out features without having to suffer the long-term consequences of implementing an incorrect one. But in many cases, it can difficult to identify what areas of your account need to be optimized, especially if there isn’t too much evidence of a strong causal relationship between a negative effect and a particular AdWords feature. Hence the reason to try LXRGuide:
- Provides Specific Recommendations
LXRGuide is unique not only in the way it pinpoints areas of your account which need improvement, but also provides recommendations as to HOW your account can be improved so you can implement effective strategies which will generate more conversions. These results are presented in simple graphs which indicate your current progress and the tactics that will help you meet your target goals. And while other tools like Google Editor are effective in addressing areas that are sub-standard, such as link or call-out extensions, manual bidding, or conversion tracking, the tool doesn’t necessarily address the scope of features that LXRGuide provides, such as keywords, target audiences, location and/or time targeting etc., especially in as understandable a fashion that LXRGuide provides this information. Which brings me to our second point..
- Data Transparency
As mentioned earlier, LXRGuide tells you WHERE your AdWords account is lacking and HOW it can be optimized with specific recommendations so you can generate more conversions and essentially experience more success. And making those adjustments could never be easier considering the transparency of results. Not only does LXRGuide provide insights into what audiences to target, the time and locations to appeal to those audiences, keywords to use and more, the data is provided in 6 simple visualizations that can give you the full transparency and power over your account’s performance, including the ability to track every dollar you spend. Not bad when you think about it!
- Available Across Devices
LXRGuide makes reviewing your data and receiving your data so remarkably easy that it can be difficult to veer into any other optimization device after experiencing this accessibility. From a plane, train, or automobile (while you are parked of course), you can make changes at any time, and view your results in a mobile-friendly design as well.
So, we urge you to give it a try. LXRGuide is truly a unique device that can guide you along your path to paid-search success. Not to mention a team of product experts can provide you with extra insight into understanding where and how your account can be optimized after clarifying the meaning of your results that we provide you after carefully auditing your account. Just try out our AdWords Grader here to just get a taste of what our tool can do for you.