Follow these tips to get your small business on the right track. ① Set a Goal First and foremost you need to decide what you want to do as a company. Ask yourself what you want for your company, whether it’s higher conversion rates or better brand awareness. ② Set a Budget After you have
adwords
Establishing AdWords Benchmarks and Goals for Small Businesses
Before starting AdWords advertising, there are metrics that a small business owner must know. The best AdWords strategy is the one that is most likely to achieve the net return the business needs, not just drive profitable sales. To drive traffic from paid search profitability – you need to identify these key metrics and benchmarks
How to Use AdWords Attribution Models
If you are unclear about which of your marketing tactics are working, you may want to take a closer look at AdWords attribution models. The recently released Attribution Model can give the right amount of credit to each ad, click, or keyword. The following models are available: last click, first click, linear, time-decay, position based,