One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even if you spent hours doing keyword research and crafting the most compelling ad copy, it’ll be difficult to determine how well your campaign is doing, if you don’t set those goals from the beginning. So what type
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Establishing AdWords Benchmarks and Goals for Small Businesses
Before starting AdWords advertising, there are metrics that a small business owner must know. The best AdWords strategy is the one that is most likely to achieve the net return the business needs, not just drive profitable sales. To drive traffic from paid search profitability – you need to identify these key metrics and benchmarks