As a business owner, you know that in order to grow your sales, you need to be constantly finding new and innovative ways to reach more customers. One great way to do this is through paid search. Paid search is a form of online advertising that allows businesses to place ads on websites that are
digital marketing
How has the digital marketing scene changed in the context of AI?
As artificial intelligence becomes more sophisticated, it is starting to play a bigger role in marketing. Businesses are using AI to target customers more effectively and to learn more about their customers’ likes and dislikes. AI can also help businesses determine which marketing strategies are working best and adjust their campaigns accordingly. With so much
How to Lower Your Facebook CPMs
As you get started with Facebook advertising, you will realize that of the various metrics being reported, CPMs can sometimes be on the higher side. This can be discouraging, especially when your ad campaigns are not driving the sales that you had hoped for. There are a few reasons why it’s important to keep your