Google discussed many new innovations during its Marketing Innovations Keynote on July 10th. The presentation went over the recent rebrand of their ad business and how this is more than just a simple name change. If you missed Google’s Marketing Innovations Keynote you can catch the full broadcast here or head over to the NetElixir
You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
It is quite common that you find your Google Ads account has several keywords marked as ‘Low Search Volume’. Mostly long-tail keywords, that is keywords with 4 – 5 words and with match type exact or phrase become ‘low search volume’ for the account. Before we discuss on how to manage Low Search Volume keywords.