AdWords is a tremendously effective tool. However, many users with the ‘Do-it Yourself’ mentality often come up against a brick wall if they do not understand HOW to use it. We’ve talked countlessly about proven tactics that generate more leads and revenue with AdWords. But it’s important to know what mistakes NOT to make as
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Close Variants: Broadening Your Reach With KeyWord Modifiers
It is undoubtedly difficult to match keywords in your ads with what web browsers are searching for. But the fact remains that browsers are looking for the products and services you have to offer, and surfacing in their search results is a matter of matching your keywords with what they are searching for in search
(CASE STUDY) LXRGuide Increased Adwords Revenue By 327% and Lowered Costs By -42%
CHALLENGE: Priester’s Pecans is a seller of pecan pies in Fort Deposit, Alabama. Thomas Ellis, the proprietor of the company, was not getting the results he desired from his Google AdWords. When asked about his efforts with previous agencies, he reported, “They were great people to work with, but they did not have the expertise