There have been many changes to Google AdWords recently to transform how the tool is functioning so advertisers can broaden the reach of their PPC ads and draw upon actionable insights on how to maneuver in the future. We spoke about the recent changes to Exact Match in which Google will disregard word order and function
Search Engine Marketing
Drive Your Web Traffic By Understanding How Paid Search & Organic Search Will Work For You
We cannot stress enough the importance of both paid search and organic search in your digital marketing strategy. As we’ve mentioned previously, SEO is instrumental in generating revenue, as it is a low cost investment, with a high rate of return if tactics are chosen carefully and in accordance with your specific goals. Organic search can be
What Is the Adwords IF Functionality and How Can You Use It?
Utilizing different AdWords features can & often does yield to greater results for those who choose to use them. We spoke about the role of Dynamic Search Ads (DSA’s) in generating paid-search revenue, as well as the positive impact of keyword modifiers on SEO. Not to mention the recent innovation to the ‘store visits’ feature which has