If you’re like most businesses, you’re always looking for ways to improve your Google Ads campaigns and get more out of your budget. And, with holiday season around the corner, you are probably looking to optimize your campaigns to the best way possible and capture the relevant market share. Luckily, there are a few simple changes you can make that can have a big impact on your results, without increasing your spend.
1. Review your match types and make sure you’re using the most relevant ones for your business.
Google Ads offers different match types that allow you to control how closely related your ad is to the search query. For example, if you’re a clothing retailer selling women’s dresses, you might want to use broad match so that your ad is shown for searches like “dresses,” “women’s clothing,” or even “spring dresses.” However, if you’re a more niche business, like a bridal boutique, you might want to use more specific match types so that your ad only appears for searches that are directly related to what you sell.
2. Make sure your ad copy is relevant and targeted.
Your ad copy should be relevant to the keywords you’re targeting and the products or services you’re selling. It should also be targeted to your audience, so that they know right away that your ad is relevant to them. For example, if you sell women’s dresses, your ad copy might target a bride-to-be who is looking for the perfect dress for her wedding day.
3. Use negative keywords to filter out irrelevant traffic.
Negative keywords allow you to exclude certain words or phrases from your campaigns, so that your ad isn’t shown to people who are searching for something that you don’t sell. For example, if you sell women’s dresses, you might want to add “men” as a negative keyword so that your ad isn’t shown to people who are searching for men’s clothing.
4. Optimize your landing page for conversions.
Your landing page is the first thing that potential customers will see when they click on your ad, so it’s important to make sure it’s optimized for conversions. That means that your landing page should be relevant to the keywords you’re targeting and the products or services you’re selling, and it should have a clear call-to-action (CTA) so that visitors can take their next step with ease.
5. Use ad extensions to give your ads more visibility.
Ad extensions allow you to add more information to your ads, making them more visible and giving potential customers more reasons to click on them. For example, you can use call extensions to add your phone number to your ad, so that people can call you directly from the ad. You can also use location extensions to show your address and business hours, so that people can find you easily.
By making these simple changes to your Google Ads campaigns, you can improve your results without increasing your spend. So, what are you waiting for? Start optimizing today!