If you’ve ever set up a campaign in AdWords, you know that keyword research is often the hardest part. The problem is, that this stage is also one of the most important; your keywords will determine who sees your ads. If you add too many keywords, you’ll use up your budget in no time. On
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How to Increase Impression Share in AdWords
What is impression share? Before we get into how you can increase your impression share in AdWords, let’s refresh our memories on some of the basic concepts and terms. As you probably already know, impressions in AdWords simply represent the amount of times your ad was shown in the search results. Your impression share is