If you are having difficulty directing relevant traffic to your website, you may want to work on optimizing your Google AdWords campaign. Google AdWords is great for small businesses, but it can become costly if you don’t have the right balance of cost vs. ROI. Here we share 5 simple steps for AdWords optimization.
Before starting AdWords advertising, there are metrics that a small business owner must know. The best AdWords strategy is the one that is most likely to achieve the net return the business needs, not just drive profitable sales. To drive traffic from paid search profitability – you need to identify these key metrics and benchmarks