Understanding when your consumers are buying is one of the most important aspects for your campaign. However, with mobile searches being more popular than ever, the consumer journey has become more complex. Shoppers are now looking at their mobile devices throughout the day. These searches have become “micro-moments.” The ability to capture these micro-moments is
How Marketers Can Prepare for the Internet of Things (IOT)
The Internet of Things (IoT) has become a daily part of our lives. IoT for consumers is a whole new lifestyle: one that connects all of us, at all times, with massive data output. But the question is – are marketers taking full opportunity advantages to use it? What exactly is the IoT? First, before