Have you ever gotten this message in AdWords: “An ad isn’t showing right now. This candidate is not triggering ads to appear on Google right now due to a low Ad Rank.” You worked so hard to create the perfect ad and now it’s not even showing?! Ad Rank is the value that determines your
conversions
Conversion Tracking in the New AdWords Experience: Step-by-Step Guide (With Pictures!)
You’ve set up your AdWords account, did all your keyword research, and wrote the perfect ads, so you’re all ready to go right? Well not just yet, you still have one more step before activating those campaigns. All that work will be for nothing if you aren’t able to see how many purchases are made as a
How to Identify Ineffective AdWords Tactics
AdWords is generating more revenue for businesses because marketers are becoming more and more aware of how to determine what AdWords features will help meet their business needs, as we’ve mentioned previously. It’s a long-range process, requiring a keen understanding of what your goals are, knowledge of the types of features that can help you accomplish