It is undoubtedly difficult to match keywords in your ads with what web browsers are searching for. But the fact remains that browsers are looking for the products and services you have to offer, and surfacing in their search results is a matter of matching your keywords with what they are searching for in search
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5 Ways to Manage Low Search Volume Keywords
It is quite common that you find your Google Ads account has several keywords marked as ‘Low Search Volume’. Mostly long-tail keywords, that is keywords with 4 – 5 words and with match type exact or phrase become ‘low search volume’ for the account. Before we discuss on how to manage Low Search Volume keywords.