Before starting AdWords advertising, there are metrics that a small business owner must know. The best AdWords strategy is the one that is most likely to achieve the net return the business needs, not just drive profitable sales. To drive traffic from paid search profitability – you need to identify these key metrics and benchmarks
How to Use AdWords Attribution Models
If you are unclear about which of your marketing tactics are working, you may want to take a closer look at AdWords attribution models. The recently released Attribution Model can give the right amount of credit to each ad, click, or keyword. The following models are available: last click, first click, linear, time-decay, position based,
Tapping into Consumer Micro-Moments
Understanding when your consumers are buying is one of the most important aspects for your campaign. However, with mobile searches being more popular than ever, the consumer journey has become more complex. Shoppers are now looking at their mobile devices throughout the day. These searches have become “micro-moments.” The ability to capture these micro-moments is